AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?
Referral Rock
NOVEMBER 18, 2019
Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. So to keep it simple, think of acquisition as all your lead generation strategies. While volume matters, I would place more value on the quality of your leads.
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