Onalytica B2B

OCTOBER 1, 2018

Then around 2007, I woke up and realized that we had hundreds of contacts and dozens of clients, but no way to keep in touch with people. There’s a little button in the top right of Google Analytics that gives you some automated suggestions. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

SEPTEMBER 16, 2015

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 27, 2017

Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235