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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. The company was acquired by an Italian cement maker in 2007 for $15 million. Share this on LinkedIn. Ariba is one of the few b2b ecommerce survivors from the dot-com era. Share this on Bebo.

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How to Calculate Social Marketing ROI

Paul Gillin

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. These are two simple examples, but they both require confident forecasting based upon accurate historical data. However, you can’t forecast the future without understanding the past. Profit margin. Net profit.

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