Deconstructing the Qualities of High Quality SEO Links
Hubspot
MARCH 2, 2012
An outbound link is a link from your website to another site. But regardless of whether Google truly incorporates this factor into its algorithm, outbound links do help Google crawlers discern what the site to which you're linking is about. Also known as the Holy Grail*, an inbound link is a link coming from another site to your own.
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