Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. Acquisitions in those areas would not be surprising.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

’&# And obviously, this study covered only users of Microsoft messenging system. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. Enterprise Collaboration and Virtual Teams Report (March 17, 2008).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

change management. enterprise 2.0. Enterprise 2.0 Enterprise Wiki. information management. information management. knowledge management. managing wiki growth. project management. Web Content 2007. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 23, 2008

Wikis as a Tool for Collaborative Course Management. Senior Lecturer and Software Specialist. Computer Information Systems Department. students to be able to access and manage their. decade, course and learning management systems such. management systems as a tool for disseminating.

Wiki 100

Wiki CMS Development Class Wikipedia 100