Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Eloqua and Silverpop are the obvious candidates. But what, exactly, will the consolidation look like?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convince & Convert

OCTOBER 2, 2013

Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. For example, we did this in the content marketing niche in 2007. For crowdsourcing , look at Crowdsource.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Marketing Insider Group

JULY 28, 2011

Specific criteria become the basis for determining the course of action, e.g., leading to a trial or pilot. Of course, I’d advocate that a technically-savvy individual in marketing take the lead in managing the department’s technology landscape — the role of a chief marketing technologist, a marketing CTO.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Even with a constant conversion rate, you generate more net leads. A number got rolled up by the large enterprise companies seeking to build their suites/clouds.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

Vidyard

SEPTEMBER 18, 2019

Cut costs: Videos can lower your cost per lead 19%. You can use that data to personalize future emails , score the lead, or alert a sales rep. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Increase clicks: Video thumbnails can increase clicks 50%.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

You can use that data to personalize future emails , score the lead, or alert a sales rep. How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS. Act-On Software.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. Udi Ledergor: And to make a long story short, we brought in a very talented woman on my team, Sheena Badani, whose job title is leading our category creation. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52