The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To engage better with skeptical buyers, sales could use benefit calculators and ROI tools to help quantify the impact that various solutions and options could have to the customer’s bottom-line.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

SEPTEMBER 16, 2022

The iPhone’s introduction in 2007 spread mobile connectivity to the Internet, allowing users to be online at all times. Customers were given limited management over their data usage, and this raised numerous allegations against these multibillion-dollar corporations and numerous smaller businesses that abound on the Internet.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29