2007 CRM Google Salesforce.com 
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. online chat and - telemarketing support through the CRM component.
Customer Experience Matrix
JULY 22, 2010
Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).
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Customer Experience Matrix
DECEMBER 3, 2008
Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), Pardot was spun off about two years ago and launched its product at the end of 2007. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.
Customer Experience Matrix
DECEMBER 29, 2009
The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity. The conditional nodes can check for several specific conditions, such as email responses, Web page visits, CRM lead status, data values and lead scores.
Paul Gillin
JUNE 24, 2010
That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. A good CRM system is essential. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Profit margin. Net profit.
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