Customer Experience Matrix
DECEMBER 18, 2007
I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. So perhaps the replacement market will be bigger than it seems.
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?
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Customer Experience Matrix
JANUARY 25, 2008
It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.
Buzz Marketing for Technology
JUNE 27, 2008
Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. ’&# And obviously, this study covered only users of Microsoft messenging system. Blue Nile SVP, marketing & technology: Darrell Cavens. System Utilities.
Buzz Marketing for Technology
JUNE 27, 2008
change management. Course Using Wiki. knowledge management. managing wiki growth. Web Content 2007. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. creativity. data center. David Weinberger. Digital Democracy. digitallearning. documentation.
Buzz Marketing for Technology
JUNE 23, 2008
Wikis as a Tool for Collaborative Course Management. Computer Information Systems Department. students to be able to access and manage their. course materials over the World Wide Web. decade, course and learning management systems such. complement or replace the use of traditional course.
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