Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. Products that sold two installations over the past three years might have added another six in 2007. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Directive Agency

MARCH 27, 2017

The New Rules of Marketing & PR by David Meerman Scott. David Meerman Scott’s 2007 book is now in its 5 th edition, but its central message is still just as clear as ever: you can use the might of the Internet to get your message to just the right people at just the right time. Content Inc.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120