Unpacking the Rise of ABM and Ungated Content for B2B Marketers
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SEPTEMBER 20, 2023
Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%. That means from 100,000, only 500 people clicked the ad.
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