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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

The second domino to fall, if the strike continues until mid-June or so, will be a delay in production for new seasons and new content starting in the fall. Susan Mandell : We’re seeing a lot of volatility with the actual people who create the content—and not just the writers. Will it be a united front among the unions?

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

In 2007, Netflix launched its on-demand streaming video. CTV is any television set used to stream video over the internet. CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. These movies are watched on popular streaming platforms like Youtube, Hulu, and more.

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Is Content Marketing Turning Into Brand Entertainment?

Content Standard

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. But does this always have to be the relationship between brands and longer-form content? There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

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An Interview With ‘Pretty Extraordinary’ Working Mom/Influencer, Danielle Smith

ClearVoice

Back in 2007, the former TV news anchor had a life-changing revelation. ” That’s when she took a crash course in YouTube, had a former colleague help her build/start her original site (Extraordinary Mommy), and eventually grew her brand to partner with brands such as Gatorade, Johnson & Johnson, Kellogg’s and more.

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Lurkers are the 99.989% of Social Media

Biznology

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. From Producers to Audience; from Hobbyists to Consumers. 900-90-9-1.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral. Ardath Albee's Tip. 3 consulting inquiries. Yes, again.