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Nine Social Media Marketing Stats You Can Use

Webbiquity

Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. MarketingSherpa ).

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Technology for Small Business

Buzz Marketing for Technology

Classifieds. Newspaper Ads. unlike the popular consumer-oriented service Facebook ? For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. It remains the biggest but has lost some ground to Facebook. Technology. Personal Tech. tq@work. Food & Wine. Family & Relationships.

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9 call analytics platforms for marketing teams to consider

Martech

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Profit margin. Net profit.

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