AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?
Referral Rock
NOVEMBER 18, 2019
Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Customer churn is simply when a user decides to stop using your product or service. I can’t emphasize enough how important it is to measure churn. Relevant metrics.
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