Referral Rock

NOVEMBER 18, 2019

The groupings are as follows: Acquisition. Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Acquisition. Any way that allows someone to potentially find your business can be considered an acquisition channel.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Outgrow

FEBRUARY 25, 2021

These comprise the Awareness, Acquisition, Activation, Retention, Revenue, and Referral stages. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Acquisition. Here are a few helpful strategies for the acquisition stage of the funnel.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Customer Experience Matrix

MARCH 29, 2010

As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Too bad more people don't use it.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120