AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?
Referral Rock
NOVEMBER 18, 2019
Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Landing pages, content marketing, live chat, webinars… basically anything related to engagement or lead generation. Churn rate is a great metric to identify product/market fit.
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