Remove 2007 Remove Business Remove SERP Remove Statistics
article thumbnail

How Organic Search Is Changing—and How You Can Capitalize on It in Today’s Climate

Contently

Let’s face it: those search engine optimization (SEO) tactics that got your enterprise’s domain to rank in 2007 are about as outdated as Blockbuster, Blackberry, Circuit City, and Radio Shack. Understanding how search engines work—and how to rank content for them—is a critical part of the success of your website and business.

article thumbnail

How to Develop a Content Strategy (with Examples)

Marketing Insider Group

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. But to create consistent, high-value, relevant content that both helps your customers and drives your larger business goals is a much more complex undertaking. Set your goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Here is what a podcast carousel looks like in the SERPs: Types of Podcast Carousel. Informational podcast queries trigger the position zero podcast carousel because the searchers want to browse a list of podcasts to pick the best one: Related Content: 10 Best Marketing Podcasts to Help You Grow Your Business. SoundCloud.

article thumbnail

48 Content Marketing Tools to Make Your Life Easier

Single Grain

Businesses who use the best content tools to maximize the efficiency and reach of their content will gain an edge over their competition. . Business: $399.95 The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Business: $399.95 3) SEMrush Keywords Research Tool.

article thumbnail

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Or that 73% of U.S. ” Nearly a quarter prefer video content to text.