37 facts on the future of Social Selling vs. Cold Calling
Biznology
DECEMBER 22, 2014
98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). Why has it changed? SOCIAL SELLING.
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