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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. So, which A/B Testing Platforms are Privacy-Friendly?

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20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Mail Privacy Protection (MPP) has made sure of that. Ruben De Boer, the author of Psychology of Buying , explains that paying literally hurts. Start with gathering quantitative data.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Mail Privacy Protection (MPP) has made sure of that. Ruben De Boer, the author of Psychology of Buying , explains that paying literally hurts. Start with gathering quantitative data.