aggregator 2007 Correlation Price Pricing 
Customer Experience Matrix
APRIL 5, 2010
Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007.
Paul Gillin
JUNE 24, 2010
EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.
Expert insights. Personalized for you.
120 
Let's personalize your content