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Why Social Media Really Matters

Customer Experience Matrix

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. search marketing.

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Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? So bad it's actually kind of good.