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Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. I’m being arbitrary but let's date it from 1998 to 2007. The other disparity was that search accounts for 5% of online time but 60% of online ad spending. Date it from 1985 to 1997.

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Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? So bad it's actually kind of good.