Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). . Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. It was a study of responses from 30,000 surveys sent in April, to senior executives at companies with 2007 revenues exceeding $100 million. But then again, neither was Google until it invented AdWords. April 2008. March 2008. February 2008. January 2008. July 22, 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100