2007 Advertising ROI Content SMB 
The ROI Guy
JULY 15, 2009
As IT professionals complete their first wave of data center server virtualization, in order to progress further, it is vital that return on investment proof points be provided to justify further consolidation to frugal executives. New TCO Calculator: EMC SMB Virtual Solutions Advi. How Do You Get Started in Content Marketing?
The ROI Guy
MAY 6, 2010
“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. New TCO Calculator: EMC SMB Virtual Solutions Advi.
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The ROI Guy
SEPTEMBER 4, 2007
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.
The ROI Guy
OCTOBER 22, 2010
According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. Next as a criteria, with Frugalnomics in full effect, cost of the solution is a close second, followed by return on investment (ROI).
The ROI Guy
JANUARY 10, 2011
From these findings, to better align sales / marketing with buyer requirements, perhaps more budget should be allocated to business benefit and financial assessment content, tools and support. New TCO Calculator: EMC SMB Virtual Solutions Advi. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?
The ROI Guy
NOVEMBER 4, 2010
In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.
Martech
FEBRUARY 24, 2022
It also offers a variety of services to maximize advertising ROI and call handler performance. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills. London-based Iovox was founded in 2007. Iovox platform on different devices (via iovox). It has 50 employees.
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