The ROI Guy

NOVEMBER 8, 2006

To determine the comparative TCA of these platforms, Alinean conducted independent, in-depth interviews with 100 directors of database administration and senior-level database administrators regarding their database environments, user populations and database administration activities. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

SiriusDecisions recommends that the performance of sales enablement programs and investments be tracked in four dimensions, successively implementing these metrics to assure sales enablement return on investment: Usage and Activity – are the tools you are providing being used to the scope and level expected? Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Your Sales & Marketing Ready to Do Business with F. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Pepper’s and Rogers say it best in that: “Customers are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business activity. Your Sales & Marketing Ready to Do Business with F. New TCO Calculator: EMC SMB Virtual Solutions Advi. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Webbiquity

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” And much more.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100