markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

" Related post: Closed Loop Feedback: The Missing Lead Generation Huddle It was interesting to see that according to MarketingSherpas report, marketers complain they dont have the resources to close the loop on their marketing investments.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MAY 18, 2007

See that marketing takes over as many of the non-selling tasks as possible. Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Share details about upcoming, events, articles, and press coverage.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Further follow-up? Leads for nurturing. Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 2, 2007

But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. For example, ask most executives and marketers what sales people need and they will say, "more leads." " Its not about more activity. " Its not about more activity.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120