B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability
markempa
MAY 13, 2007
If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. The soution?"
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