Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Distributed media buying platforms that exist within the larger ad agency holding companies. billion in 2007). .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

AUGUST 24, 2012

In December of 1999, half.com propositioned the small Pacific town of Halfway, Oregon to change its name to half.com, Oregon, in exchange for $110,000, 20 new computers for its schools, and other undisclosed financial terms. 5) The Aqua Teen Hunger Force Lite Brite Bomb Scare of 2007. 1999 was a big year for guerrilla stunts.

Campaigns 28

Campaigns Advertising Agencies Paid Search Agency Ad Exchange 28

Hubspot

OCTOBER 24, 2015

In 2010, Virgin Media -- with the help of artist Prudence Staite -- created a billboard that proved that dreams really do come true. Weighing in at just under 250 pounds, the ad for its broadband campaign was made entirely out of cheese. 10 Billboards That Make You Want to Take a Bite. 1) Virgin Media Cheese Billboard. Too cheesy?

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

Single Grain

SEPTEMBER 16, 2022

However, by the mid-1990s, Netscape Navigator emerged as the first (or at least first successful) web browser, and pioneered several browser features we still use today: Displaying a web page as it loads. The iPhone’s introduction in 2007 spread mobile connectivity to the Internet, allowing users to be online at all times.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Single Grain

JULY 21, 2020

History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class. The firm had its first-ever public offering on the New York Stock Exchange in June 2004 under the stock symbol CRM and raised $110 million USD. B2B or B2C?: billion as of 2019.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94