markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Then be understood.” Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 online time is spent on just three activities: social networking, playing games and emailing. 40 percent of U.S. by Pamorama.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100