Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.] Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% The data is a couple of years old but still valid. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Nurture leads long-term with targeted, qualified prospects. Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

chiefmartech

OCTOBER 29, 2017

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. Even with a constant conversion rate, you generate more net leads. But I suppose we could.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61