Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
SalesFusion Combines Online and Offline Marketing with CRM
Customer Experience Matrix
OCTOBER 22, 2009
Beyond the usual outbound email and Web forms, the system provides: - Web analytics to support search engine optimization and Web advertising, - API-level integration with Google AdWords to support paid keyword campaigns, - IP-address lookup to identify the company and location of anonymous Web visitors (and send rule-based alerts to salespeople), - personalized URLs (PURLs) to tie in responses from offline campaigns. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. Look, I know online marketing is important.
Jesubi Doubles Sales Prospecting Efficiency
Customer Experience Matrix
JULY 21, 2009
Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Jesubi provides detailed statistics on the outcomes of each contact within a campaign, as well as highlighting results for each sales person. Automated synchronization is available for Salesforce.com using their standard APIs. Summary: Jesubi is designed to make sales prospecting as efficient as possible. It shows how specialized software can be much better at one function than general purpose systems. would have guessed recruiting services or maybe offshore outsourcing.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Plus, building in some checks to the login process should further help keep personal information in sync. "We noticed you changed your address in Facebook, would you like to review/confirm that new address with us?". Or do I interpret this wrong? Expect more now.
Klout Founder says Lithium deal will propel new development
grow - Practical Marketing Solutions
MARCH 28, 2014
Schaefer: In all my years in business, I have never met a person more focused and passionate about making a company come to life than you. Schaefer: You’ve had an incredible opportunity to personally nurture your business idea for six years. Schaefer: The inherent value of Klout is its ability to provide a relative measure of a person’s ability to move content.