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Low Cost Systems for Demand Generation

Customer Experience Matrix

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. The company has a low profile but has been selling its demand generation product for nearly ten years. Just kidding.or

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.” “We

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LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. million in 2007 and, presumably, has since spent it all. Still, I think the fundamental problem was a lack of customers. When I spoke with LucidEra in June 2008 they said they had about 40 paying clients.