Content Marketing that Speaks to the Old Brain
Writing on the Web
NOVEMBER 18, 2011
You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….
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