WriteSpark

OCTOBER 19, 2010

“When is the submission deadline for that new web content?” “Did the team leader send back comments on the new draft?” “Did I remember to send the final text to the designer for layout?” As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 19, 2010

“When is the submission deadline for that new web content?” “Did the team leader send back comments on the new draft?” “Did I remember to send the final text to the designer for layout?” As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 131

Content Activities Product Marketing 131