Webbiquity

JANUARY 7, 2013

As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility. It’s a super-set of SEO, encompassing owned, earned and paid media, or presence.

Optimization 184

Optimization Tools PR Paid Search Agency 184

Webbiquity

JANUARY 11, 2013

Guest post by Athena Newton. If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online.

Privacy Policies 183

Privacy Policies Social Networks Privacy Opt-out 183

Webbiquity

JANUARY 9, 2013

January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? How can your organization utilize social networking principals and tools to improve operations across departments?

Marketing Budget 193

Marketing Budget Marketing Strategy Marketing & Strategy Enterprise Management 193