Webbiquity
JUNE 21, 2010
Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion.
Webbiquity
JUNE 23, 2010
While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites.
Webbiquity
JUNE 25, 2010
Guest post from the editors of RainToday.com. Oily. Smarmy. Phony. Mendacious. Two-Faced…. Right or wrong, these words are often associated with salespeople. They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants.
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