Binary Demand
APRIL 29, 2024
[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. With many options available, navigating through them all can feel overwhelming. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns.
Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Here are the lead scoring tools you can expect to use in your quantitative quest.
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Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.
Sprout Social
APRIL 29, 2024
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
APRIL 29, 2024
If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 29, 2024
The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.
Trade Press Services
APRIL 29, 2024
The saying that “it’s not just what you know, but who you know” still rings true in business today. Despite digital transformations, global connectivity, and rapidly evolving technologies, a successful business always comes down to its people. The extended networks of employees and other stakeholders are just as important in building sustainable organizations.
Martech
APRIL 29, 2024
Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. It demands a people-focused approach to navigate the changes and align your teams for the transformation. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.
Sprout Social
APRIL 29, 2024
A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your best efforts, your business might attract negative attention. Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
APRIL 29, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
illumin
APRIL 29, 2024
Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. The looming cookieless future is not right around the corner after all. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.
Televerde
APRIL 29, 2024
“You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” – Brene Brown Continuous learning is one of Televerde’s core values and a vital part of our company culture. Over the years many women working for Televerde have achieved academic milestones they never imagined were possible, earning advanced degrees and gaining the knowledge and skills to propel their careers forward.
Brightedge
APRIL 29, 2024
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%. These innovations have the potential to connect customers with brands in new and exciting ways.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Outgrow
APRIL 29, 2024
The Power of Influence: Leveraging Social Proof to Boost Engagement Have you ever wondered what keeps a brand strong in today’s tough competition? No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. Social proof is one of the best ways to do this.
Data Cleaning/CRM Appending
APRIL 29, 2024
Data already is a plural, voluminous form of singular Datum. Big data is also data but ferocious and coming at you at supersonic speed. To give you some context, Eminem’s Rap God a thousand times over. Phew. Three key attributes characterize big data, often referred to as the three Vs – variety, velocity, and volume. […] The post Why does your business need a big data marketplace?
Marketing Insider Group
APRIL 29, 2024
Think your business can thrive on good vibes and wishful thinking alone? Think again! Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. What works for the flashy startup next door might not be the golden ticket for your established enterprise.
FunnelEnvy
APRIL 29, 2024
The struggle is real. Converting website visitors into paying customers is a common challenge for every B2B SaaS company. Today’s buyers are distracted and bombarded with information. It takes a personalized experience recognizing their intent and motivation to move prospects through the sales cycle. Not only that, but they will click away at the first sign of friction.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
APRIL 29, 2024
As I work with sales organizations across the world, I am frequently asked if the inbound sales philosophy works in an industry defined by a transactional sales process. Many salespeople find it difficult to overcome price objections, especially when their sales process is short and their product isn’t highly differentiated. However, an increasing number of salespeople are using the inbound sales philosophy in transactional industries with good results.
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