Industrial Marketing Today
FEBRUARY 21, 2011
It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral.
Industrial Marketing Today
FEBRUARY 25, 2011
In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing ) I had mentioned that 48% of manufacturers were using videos as part of their content marketing. That is slightly higher usage than other B2B marketers in general (41%). How about consulting engineering firms, do they use videos too? I figured this would be an interesting sector to checkout since consulting engineers come from a variety of engineering fields including civil, electrical, structural, mechanical, ch
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