Marketing Insider Group
MAY 14, 2024
Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.
Webbiquity
MAY 14, 2024
Guest post by Aakanksha Gupta. As a go-to-market (GTM) leader or growth strategist, you know the never-ending pressure to hit revenue targets. In most SaaS categories, competition is intense, and you’ll need a solid plan in order to achieve your revenue goals. You need to know where to invest your marketing dollars and efforts and monitor them consistently.
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Martech
MAY 14, 2024
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Content Marketing Institute
MAY 14, 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MAY 14, 2024
AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences. Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact cust
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Optinmonster
MAY 14, 2024
Do you own an eCommerce site that gets a lot of traffic to its ‘out-of-stock’ product pages? Want to know how you can monetize the traffic to improve your sales conversions? Stockout pages can be annoying, especially for interested buyers. What’s more frustrating than discovering the item that you were looking for is sold out? In this post, I’m going to share tips on what to do when products are sold out and how to plan your product inventory well.
Sword and the Script | B2B
MAY 14, 2024
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.
B2BMarketing.net
MAY 14, 2024
Mental Health Awareness Week happens annually in the UK where according to Mind , 1 in 4 people experience a mental health problem every year. Running from 13-19 May, it gives everyone an opportunity to consider their wellbeing. In a world where the boundaries between work and personal life blur, fostering mental health in the workplace is critical.
Lead Forensics
MAY 14, 2024
The most successful online retailers know how to keep us coming back for more and filling up our online baskets with items we never knew we wanted. They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sana Commerce
MAY 14, 2024
Finding what you need quickly and effortlessly can make or break a customer’s shopping experience. With search and discovery functionalities, Sana Commerce Cloud is designed to elevate user experience for the most seamless online journey possible. What are search and discovery features? Search and discovery features refer to functionalities implemented within Sana Commerce Cloud.
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