Everything Technology Marketing

NOVEMBER 23, 2010

The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. To narrow down our list of segments, we need to create a handful of criteria to assess and evaluate the candidate segments in order to prioritize and filter out the non-viable segments.

Segmentation 124

Segmentation B2B Marketing B2B Barriers 124

Everything Technology Marketing

NOVEMBER 16, 2010

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! SURVEY HIGHLIGHTS Social media shows the biggest increase in use among all B2B marketing tactics over the last 3 years B2B marketers cite using social media primarily for raising awareness (76 percent), then for lead generation (58 perc

Social Media 159

Social Media Customer Surveys Social Marketing B2B Marketing 159