Digital B2B Marketing

SEPTEMBER 1, 2011

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are signs that sharing content may have become more important to you than the content itself: You have started reading in order to find content to share, not because you want to spend time reading content.

Social Media 147

Social Media Media Content Rules 147

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? And what does that have to do with a woozle? Woozle’s live in the hearts and minds of Pooh and his friends.

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Touchpoints 112

Digital B2B Marketing

SEPTEMBER 1, 2011

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. I hope you will join me.

Social Media 100

Social Media Media Content Demand 100

Digital B2B Marketing

AUGUST 30, 2011

Woozle's live in the hearts and minds of Pooh and his friends. And most importantly, woozle's change behavior in the Hundred Acre Wood. Like woozles, your brand lives in the hearts and minds of your audience. It impacts deals, but you can't create it today in the traditional ways.

B2B Marketing 100

B2B Marketing B2B Marketing Brand Identity 100