Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA.

Demand Generation Agencies 223

Demand Generation Agencies Demand Peer-to-peer Work Management 223

Customer Experience Matrix

SEPTEMBER 20, 2011

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Youngme Moon, Harvard Business School - when all competitors address the same customer problems, their products all seem the same - to differentiate, embrace your negatives and make them into positives - her examples: - the Mini Cooper

Inbound Marketing 177

Inbound Marketing Hubspot Burn Rate Marketing Management 177