Customer Experience Matrix

APRIL 20, 2007

It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research. Other groups track consumer and business credit, automobile ownership information, and online services for consumers.

Buy 120

Buy Aggregators Internet Marketing Traffic 120

Customer Experience Matrix

APRIL 19, 2007

I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. But there’s also an opposing tendency to think that nothing fundamental ever really changes. This makes it harder to recognize significant developments when they do occur. One of those fundamentals has always been the need to define requirements before building or selecting a system.

Paid Search Agency 120

Paid Search Agency Marketing Proposals Analysis Internet Marketing 120

Customer Experience Matrix

APRIL 18, 2007

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ). Her comments were a useful dose of reality.

Ideal Customer Profiles 120

Ideal Customer Profiles Database Marketing Tagging Profiling 120

Customer Experience Matrix

APRIL 17, 2007

My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3 , Knotice stands out because it promises to integrate mobile marketing with email, Web and interactive TV campaigns. Brian confirmed that this is their specialty. According to Brian, Knotice bases its claim on three capabilities: - users can create interactive campaigns in all four media from the same system - campaigns in all media access a shared customer profil

Advertising Channels 120

Advertising Channels Advertising Mediums Mobile Marketing Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 16, 2007

I had a brief but enlightening chat last week with Mike Baker, CEO of Enpocket. Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. He also said that Enpocket does indeed offer interactive messaging capabilities like voting, polling, surveys, coupons, store finders and such, even though its Web site may not highlight the fact.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120