Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price. The article quotes Cabletelevision Advertising Bureau President Sean Cunningham as saying, “The grand majority is about idea-driven packages that have got mult

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

APRIL 4, 2007

It doesn’t take a crystal ball to foresee continuing consolidation among online marketing systems vendors. Today , email specialist Acxiom Digital announced it is purchasing Web targeting specialist Kefta. In February, the news was Web analytics vendor Omniture buying behavioral targeting vendor TouchClarity. The Acxiom Digital / Kefta match up is somewhat more interesting because it combines email and Web channels.

Buy 120

Buy Marketing Management Personalization Multi-Channel 120

Customer Experience Matrix

APRIL 3, 2007

You may have thought from last Friday’s post that I had merely gathered the names of mobile marketing software vendors. Au contraire. That list was based on a close parsing of the relevant Web sites. (And if it’s on the Web, it might be true, right?) Now that I’ve had some time to sift through the materials I assembled, it’s possible to make some more precise observations about what differentiates the different systems. 1.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

APRIL 2, 2007

My friend Lloyd Merriam has left a thoughtful comment on last week's post about Lifetime Value. It's worth treating as a post of its own. Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging.

Forecasting 120

Forecasting Distribution Validation Acquisitions 120

Customer Experience Matrix

APRIL 5, 2007

Did you ever have one of those crazy dreams, not quite a nightmare, where unrelated things get mixed up together? I felt that way this morning when I was looking at the Web site for one of the mobile marketing systems and saw they had alliances with Web analytics vendors. That rang a bell, but it took a while for me to realize that I had been writing about consolidation in the Web marketing space separately from mobile marketing.

Marketing Management 120

Marketing Management Analytics Advertising Channels Multi-Channel 120