B2B Marketing Zone

Sat.May 04, 2024 - Fri.May 10, 2024

Is B2B Marketing Fulfilling Its Revenue Growth Mandate?

B2B Marketing Directions

MAY 5, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. But has it changed enough to meet the revenue growth mandate? Data from "The CMO Survey" suggest that more change may be needed. Marketing has always played the starring role in driving revenue growth in the B2C world, but marketing was not viewed as a principal driver of revenue growth in most B2B companies until a few years ago.

Fulfillment

Fulfillment B2B Marketing B2B CMO

Content that you can sink your SEO teeth into: M.E.E.E.A.T.

SmartBrief - Marketing

MAY 5, 2024

In the realm of search engine optimization, the importance of content cannot be overstated. However, the landscape of content consumption has evolved significantly, presenting new challenges for creators. This article explores the concept of M.E.E.E.A.T. — an extension of the E.E.A.T. framework from Google , delving into its implications for content creation, user engagement and SEO success.

Sat.May 04, 2024 - Fri.May 10, 2024

Is B2B Marketing Fulfilling Its Revenue Growth Mandate?

Content that you can sink your SEO teeth into: M.E.E.E.A.T.

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