Buzz Marketing for Technology

DECEMBER 9, 2008

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them.

CMO 146

CMO Lead Nurturing Buzz Blogger 146

Buzz Marketing for Technology

DECEMBER 11, 2008

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog.

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 12, 2008

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL. I have also created a feed so you can subscribe to all of them in one feed - This is your one stop shop for hear what the C Suite is saying.

CMO 213

CMO Paid Search Agency Forrester Twitter 213