Biznology

OCTOBER 30, 2012

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well.

Marketing & Strategy 174

Marketing & Strategy Work Management Marketing Strategy Marketing Management 174

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 167

Sales Management B2B Marketing B2B Paid Search Agency 167

Biznology

NOVEMBER 1, 2012

Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do.

B2B Sales 163

B2B Sales Process Sales Qualified Leads B2B 163

Biznology

OCTOBER 29, 2012

Image via CrunchBase. One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. Taking it look at the past two years, Google has put a very strong emphasis on social media by creating Google+ and shortly after, the ability for authors to tie their content to their Google

Google 160

Google Validation Lead Scoring Lead Ranking 160

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Since 2007, tighter business lending regulations have gone into effect and they make it especially difficult for small businesses to obtain traditional loans from banks and credit unions.

Small Business Marketing 157

Small Business Marketing Marketing Budget Advertising Agencies Business 157