Biznology

SEPTEMBER 13, 2010

Image by dni777 via Flickr. by Aaron Kim. As I discussed in my post last month, it's a skewed Web out there. A multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. From Google's page rank, we went all the way to tag clouds, social bookmarking, Twitter trending topics and Gmail's Priority Inbox , trying to find ways to make what matters float to the top.

Social Media 106

Social Media Digg Media RSS 106

Biznology

SEPTEMBER 16, 2010

Image by David Panevin via Flickr. We've all seen that look on the face of the boss. It says, "What on earth are you talking about?" Sometimes that look is something we deserve to see, because we really don't know what we are doing, but often, it's because we just have something to say that the boss doesn't understand. Recently, a client asked me how she can wipe that look off the her CMO's face every time she starts talking about measuring Web conversions and offline conversions.

Brand Identity 104

Brand Identity Branding CMO Internet Marketing 104

Biznology

SEPTEMBER 16, 2010

Image via Wikipedia. by Frank Reed. For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach and the ability to be bigger than you are. There is a problem, though, with beating that drum too hard and for too long. The problem is now being discovered by a few, but it afflicts just about everybody.

SMB 101

SMB Internet Marketing Wikipedia Mobile Advertising 101

Biznology

SEPTEMBER 13, 2010

Image via CrunchBase. When Google makes a move, it's bound to drive a lot of discussion about what it means to marketers. And, honestly, Google Instant is a wrenching change in what was a fairly simple search user interface, with searches now occurring based on every letter you type in a dizzying series of screen updates. A technical tour de force, yes, but how important is it to organic search marketers?

Google 101

Google SEO Tagging Search Marketing 101

Biznology

SEPTEMBER 15, 2010

Image via Wikipedia. People stop me every day with a burning question: Why don't I get searchers to come to my international sites the way they do in the U.S.? There's no one answer to that question, as you might expect, but there are a few possibilities that bedevil many newly-launched international sites. If you want to avoid those problems, or to see whether they might be affecting your global sales, check out my latest post on Search Engine Guide, " Does your SEO get lost in the translation?

SEO 87

SEO Wikipedia 87