Tue.Feb 26, 2013

Biznology

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Your fans want to know exactly how you did it

Biznology

People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” There are two motivations for sharing what’s behind the curtain that I can discern: humble-bragging (hey, look what I can do) and also-ran (hey, look, I can do it too!).