Sat.Apr 28, 2012 - Fri.May 04, 2012

B2B Memes

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Three Common Failures in Online News: Are You At Fault?

B2B Memes

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. But the evidence suggests that few if any e-news staffs are up to this challenge.

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I Don’t Know What DRM Is, But I’m Against It

B2B Memes

Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself. Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done.

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